Jo and myself were shellshocked on Friday when they announced we’d won the Dadi Award for Best Use of Mobile.
We’d fought off competition from the likes of Tesco, Manchester City FC, Racing Post, and Waitrose.
Apparently the standard of entry was exceptionally high but Florence stood out way beyond the competition.
I guess no matter how cool your iphone app is, or what latest trendy technologies you use, you can’t beat the simplicity of SMS, and you can’t beat savings lives.
Happy days!